- SELLING RESOURCES -

Listing your home






This section walks through the things to know when listing your home.





SELLING ON YELLOW

  1. Start by entering your home's info on YELLOW. This includes the details, pictures, video, and upload your inspection report.
    • We'll help you find a good selling price.
    • We can give staging suggestions over video chat (optional).
  2. We'll adjust pictures and video so they look their best, if needed.
  3. We'll send a yard sign and a digitally-controlled key lockbox for showings, if requested.
  4. Your home goes live, appearing on the MLS, YELLOW, Zillow, Realtor.com, etc.
  5. Pre-screened buyers can make an appointment to visit your home at times convenient to you, using a unique code for the lockbox.
  6. All offers are immediately passed on with a summary included.
  7. Contracts are completed on legal Florida Realtor© forms, completely online.
  8. We keep you updated throughout the closing progress.
  9. Sell your home!

Use this Resources section or contact us for any help along the way!





- INSPECTION -

This is the only requirement for listing your home on YELLOW.


WHY GET AN INSPECTION NOW?

The inspection is critical for listing your home on YELLOW. It provides transparency so the sale process can be smoothly completed.

Some sellers will hesitate at getting an inspection since no one wants to reveal any problems with their home.

However - and this is important to note - those problems will be uncovered eventually when the buyer has their own inspection done, and it may cause the deal to fall apart.

Getting an inspection now allows you to address any issues before listing the home. In the long run, this will save both time and money and make your home sell quicker.


PRE-SALE INSPECTION BENEFITS, FROM ZILLOW

  • Better marketing
    Pre-inspections don’t only uncover negatives — they can also give you an opportunity to promote what’s great about your home.
  • Valuable improvement advice
    A pre-inspection can help sellers prioritize which improvements and upgrades to complete before listing. By following your inspector’s advice, you can update the parts of your home that are in most crucial need of repair and bypass less important upgrades.
  • More negotiating power
    When you already know the issues that are going to come up during the buyer’s inspection, you can price accordingly, which will give you stronger negotiating power. For example, if you’ve already factored the need for a new roof into your listing price and you make that clear upon receiving the initial offer, buyers are less likely to come back and try and get you to lower the price further.
  • Time saved
    With all the information about your home (good and bad) already out in the open, you won’t have to worry about a lot of renegotiating once the buyer does their inspection.

Zillow Pre-listing home inspection


AN OUT-OF-POCKET EXPENSE

The inspection will be one of the few out-of-pocket expenses for sellers on YELLOW.

No one likes to pay out-of-pocket, but remember the big picture - you are not losing 6% of your home's price to real estate agent fees.

This is the benefit of selling on YELLOW - transparency and no real estate agent fees.


INSPECTION - WHAT TO EXPECT

  • The inspection usually takes around 2 hours, depending on the home size.
  • You can follow the inspector to see what they are looking for. They will usually have tips on how to fix problems.
  • They’ll look for structural issues with the siding, windows, doors, roof, and all rooms and spaces.
  • They’ll check all appliances to make sure they are in good working order - including the water heater, stove, oven, refrigerator, dishwasher, washer and dryer, and garage door.
  • They'll check the electric, gas, and heating and cooling.
  • The inspector will send you the inspection report a few days after the inspection (by mail or email).

Here's a sample home inspection


SAMPLE
INSPECTION


A NEGATIVE INSPECTION

Every inspection will reveal some issues, so don't be disappointed. The inspector can be helpful in suggesting what should and should not be fixed.

There are two options in dealing with problems - consider lowering your price or take some time to fix the problem.

If the problem is fixed, consider getting a second, clean inspection so this report is the one seen by buyers. Otherwise, we can make a note on the inspection that the issue was repaired.

Remember, if you did not have the inspection completed, the buyer would and any issues would be revealed at that time. Getting an inspection now allows you to address any issues before listing the home. This will save both time and money and make your home sell quicker.





FIND AN INSPECTOR

You can find an inspector in your area from a basic internet search. The following links will also show inspectors in your current location of Ashburn:

YELP - Home Inspectors      
American Society of Home Inspectors (ASHI)


Search from a new location HERE (YELP) and HERE (ASHI).

  • Check the reviews and call a couple inspectors.
  • They'll usually come to your home within 7-10 days.
  • Expect to pay in the neighborhood of $300-500.
  • Have the inspector send us a copy or upload it to us from our website.




ADDITIONAL RESOURCES







- FINDING A SALE PRICE -


Your listing price is the most important factor in selling your home. Homes that are priced right sell the fastest - the longer a home is on the market, the less you can expect to receive for it.


CONSIDER THE MARKET

Think of the real estate market like the stock market.

Say you have a stock like IBM, which may have done a lot of work to make their company valuable. However, the stock market overall may be down so people will be unwilling to pay as much for the IBM stock as you think it is worth.

It’s the same with selling your home.

You may think you have made valuable upgrades to the home, but it won’t sell for a higher price if the market is down.


YELLOW'S FREE PRICE ESTIMATE

YELLOW will help you determine the best price to sell your home for, for FREE.

We'll create a price estimate (also referred to as a Comparative Market Analysis) by comparing similar homes near yours that were recently sold. Adjustments are made to the price based on the differences in the condition, features, etc.

The estimate is not as accurate as an appraisal done by a certified appraiser, but it helps find a ballpark for your sale price.


Sign up for your free price estimate here


PRICE
ESTIMATE


TIP: PRICE LIKE A GAS STATION

It's basic psychology - don't price your home at an even round number. Price it slightly below that number, concluding with $900.

Instead of $300,000, list your home for $299,900.
Instead of $265,000, list your home for $264,900.





APPRAISAL

Sellers interested in a more accurate sale price can request an appraisal, but you'll have to request and pay for this on your own.

A professional appraiser will do an examination of your home’s characteristics and analyze the recent sales of similar homes. They then create a report showing the fair market value of your home.

Here's an actual home appraisal as an example:

SAMPLE APPRAISAL



An appraisal can cost upwards of $400+ and you must contact appraisal companies in your area for their service. Companies can be found through a simple internet search - we are not providing any links to prevent any conflicts of interest.


APPRAISAL PREP

To help your home appraisal, be sure you keep your home in top shape. This doesn’t necessarily mean it needs that “staged” look, but it needs to show well. The appraiser WILL be taking pictures of your home and its rooms. Additionally, be ready to provide the appraiser with a list of all major improvements to the home, plus any permits for projects you completed.






DETERMINE SALE PRICE ON YOUR OWN

There are many online tools that provide estimates of your home’s value. Their accuracy is debatable, but they provide a good reference point in pricing your home.

Sellers will see these online estimates, too, so they must be considered. A large deviation from the estimate deserves justification.


Zillow

The biggest site out there is Zillow and you may have heard of the Zillow estimate (or "Zestimate" as they call it).

There has been a lot of debate about its accuracy (like this article showing that the “Zestimate” was extremely far from the actual sale price of the Zillow CEO’s home).

The Wall Street Journal finds that Zillow came within 5% of the market price in about a third of cases, was off by 25% or more in 11% of cases, and was off by 50% or more in 3.4% of cases, although this study was done in 2007. LINK

That said, you should be aware of the "Zestimate" because buyers will be. Keep this price in mind when you are listing your home.


Redfin

According to an independent study of on-market homes, the Redfin Estimate is the most accurate among leading automated home-value tools. They also claim to provide the most accurate value of a home for sale - more than twice as likely to be within 3% of the home's selling price as other top online home-value estimators.


Additional sites


OUR EXPERIENCE WITH ONLINE ESTIMATES

Russell here. In early 2019 I had an appraisal done on my home for a refinancing.

The estimate from Realtor.com was the closest to the number from the appraiser, coming in slightly below the appraisal. Chase was the next closest and a little further below the appraisal.

In third was the Redfin estimate, which was significantly above my appraisal. Eppraisal was even higher, FSBO, higher still, and Zillow was the furthest away and highest over the appraisal.

The estimates above my appraisal may sound like great news – but there is something important to consider. A buyer WILL have an appraisal done on your home during closing - it's required for a mortgage. If the appraisal comes in below the price you agreed on, the bank WILL NOT approve a mortgage to buy your home.

Don't rely too heavily on these estimates.


COMPARABLE SALES

It’s important to know what the real estate market is like in your area. Looking at recent comparable sales, or “comps,” is the best way to do this.

"Comps" are properties similar to your own that sold recently (ideally in the last six months). The more similar the comp is to your own home (style, age, size, location, amenities, etc.), the better the estimate of your own home’s value.

Appraisers focus heavily on comps. The buyer WILL have your home appraised and many deals fall apart because the home was priced too high, so it's important to stay in line with your comps.

Don't focus too much on the prices homes are listed for - the listing price is unlikely to be what the buyer ends up paying. The SOLD price is what's most important.


Finding Comps

You can find recently sold homes using almost any online home search websites.

With Zillow, for example, you can pull up the map and click the “Listing Type” button, then check only the ‘Recently Sold’ box. The process with most other websites is similar, too.


Redfin has something interesting. On the search page, click on “More Filters.” Then turn the For Sale OFF and Sold ON. From there you can narrow your search to sales over a certain time period, plus you can select property characteristics that closely match your own home.

On the result maps, you’ll want to look at homes that are:

  • In the same neighborhood or area
  • Similar size (within about 300 square feet)
  • Same home type (house, condo, or townhouse)

Most of these postings still have pictures of the home. How does it compare to your home? Nicer features and conditions will make their home worth more, and vice-versa. Take that into consideration when pricing your home.


PRICE PER SQUARE FOOT

Buyers will look at the price per square foot of your home.

We don't find this metric to be very accurate since it only considers the square footage of your home and ignores many other factors. Nonetheless, the price per square foot is something to know when pricing your home.

Check the price per square foot of your comps – is your home priced higher or lower than the comps? If your home is priced far away from the average, note why that is the case. A nicer home deserves a higher multiple and vice versa.






ADDITIONAL RESOURCES






- COMMISSIONS -

Will you offer a commission to a buyer's agent?


While it's easy to buy a home on YELLOW without an agent, many buyers will still use one.

Buyers often don't realize that their agent is paid by the seller, from the proceeds of the sale. It's customary for the buyer's agent to receive 3% of the sale price, but many discount services charge as low as 1%.

With YELLOW, you can decide if you'd like to offer a commission to the agent of the buyer. Keep in mind that YELLOW has already competed much of the work the buyer's agent would normally do, so full compensation may not be necessary.

Here are your commission options:

  • No compensation - You can offer no compensation with the expectation that the buyer will pay the agent on their own. However, it may limit your pool of buyers since agent's won't bring buyers if they don't receive compensation.
  • "Buyer's agents paid by buyer are welcome" - This is a good option if you won't be offering compensation, but want to appear welcoming.
  • Percentage of the sale price - like 0.5% or 1% or 3% (keep in mind, YELLOW does most of the work).
  • Set dollar amount - like $5,000.
  • Negotiable - this shows you are open to working out a deal with the agent (and YELLOW can help).
  • Add to the price - You can indicate you will pay a commission, but it must be in addition to the sale price. For example, you can note that you will pay up to a certain percentage to the agent, say 1%, but the buyer must increase the purchase price by this amount. Note that the home must appraise for that total amount.


Remember, you only pay this commission if you sell to a buyer using an agent.





ADDITIONAL RESOURCES






- STAGING -

YELLOW will provide staging tips for your home, for FREE.


Staging is about making your home look the best it can.

Good staging is mostly cleaning, decluttering, and depersonalizing your home so a buyer can picture themselves living there. It takes a little effort, but it can go a long way to boosting a sale.

Staging should be done at the beginning of the process. That way, the home will look good for your pictures and video and it's easier to maintain for when buyers wish to see your home.


MAKE YOUR HOME FEEL LIKE A NICE HOTEL

That's the goal. You want your home to feel clean, open, neutral, and with no sign of you living there.


Use your mobile device to walk through your home with us for staging suggestions by video chat. Sign up below:


STAGING
SUGGESTIONS





STAGING TIPS

  • REMOVE ALL PERSONAL ITEMS
    Remove family pictures or anything with a name on it. These items make it harder for buyers to picture themselves living in your home.
  • KEEP ONLY ESSENTIAL PIECES OF FURNITURE
    This will make your home look more spacious. Don't remove so much that it makes your home feel empty, though. Ask yourself, if someone was going to buy this home, what items would they keep? Consider taking the rest to storage.

    RENT A STORAGE UNIT

    You may consider using a storage unit for a short time. This will be an extra cost, but will pay for itself if it results in a higher sale price. This also helps you get a head start on packing for the move.


  • ONLY KEEP FURNITURE THAT IS IN GOOD SHAPE
  • CLEAR THE WALLS
    Keep wall clutter to a minimum. Only use a few choice paintings or pictures and avoid personal family pictures.
  • PAINT THE WALLS A NEUTRAL COLOR
    Neutral colored walls makes rooms feel more open, light, and bigger and more "move-in” ready. An accent wall is alright if you like color, but try not to make it too loud.

    The most popular colors appeal to the most buyers. Consider colors similar to the ones in the image below.



    NEUTRAL ≠ BORING

    Sometimes, all neutral-colored walls can make a home feel boring or stale. This is especially true with older homes, homes with older furniture, or homes without a lot of natural light.

    Adding an accent wall is one helpful option, where one wall is painted a vibrant color.

    However, an easier idea is to simply add accent PIECES.

    Colorful accessories like couch pillows, area rugs, a vase or lamp, or even a house plant can provide a nice contrast and give life to a dull room.


    PAINTING OVER WALLPAPER

    It's possible to paint over wallpaper using an oil-based primer first. Budget plenty of time to dry, especially in humid climates.



  • ADD SOME LIVE PLANTS
    And get rid of fake plants.
  • CLEAR THE COUNTERS
    This includes counters and tabletops in every room.
    • Kitchen counters should only have basic appliances like a toaster or coffee maker. Remove all food items, utensils, and extra appliances.
    • Bathroom counters should be completely clear.
    • Desks should be free of work items and paper.
    • The kitchen table should have simple place settings.






  • SCRUB THE BATHROOMS
    This is important. A negative reaction to the bathroom usually leads to a negative view of the home overall.
  • KEEP YOUR CLOSETS HALF FULL
    This way they'll appear to have more space.
  • HIDE OR LIMIT KID & PET ITEMS
    The buyers may be parents or pet owners, but they'll want to themselves in the home.
  • MAKE ENOUGH SPACE FOR TWO PEOPLE TO WALK THROUGH
    Couples tend to walk through rooms side-by-side. Be sure there is enough space for two people to walk freely through your home.





ADDITIONAL RESOURCES





CURB APPEAL

"You only get one chance at a first impression."

You've heard this phrase before, with good reason - it's true. Researchers have found that homes with high curb appeal sell for 7% more than homes with low curb appeal.

Nice curb appeal doesn't need to be a lot of work. Keeping the lawn mowed and green goes a long way. Here's some other tips:

  • To green up a lawn, give it some fertilizer and put a sprinkler on it for 10-20 minutes a day.
  • Mowed and green lawns make weeds tougher to see.
  • Trim back overgrown shrubbery and trees.
  • Consider planting some flowers for a little color.
  • Use a herbicide like Roundup to kill weeds in sidewalk cracks and in flower beds.

BUGS

Bugs can be a problem, from outside pests like ants to inside pests like roaches.

A good product we use is called Talstar. It kills everything from roaches to termites to mosquitos to ants. We spray it outdoors, but it can be sprayed indoors, too.

We spray every couple months and a gallon lasts for years. The cost is reasonable at around $60 (a pint goes for about $35) and a sprayer is required.

TALSTAR at DoMyOwn Pest Control


ADDITIONAL RESOURCES





TV SHOWS ON STAGING

Sell This House!

This is a good show that helps homeowners stage their home at a very low cost. It definitely has a lower budget than anything you'd see on HGTV, but we feel like it’s more realistic.

You can find old episodes on the 'Dabl' and 'FYI' networks, which are on many cable carriers. Newer episodes can be found on the 'FYI' network. You can also find episodes to watch online in the links below.

    Sell This House - A&E TV

    Sell This House - YouTube




PROFESSIONAL STAGING COMPANIES

There are many reasons to use a professional stager, and not just for their expertise. It’s helpful to get an outside perspective, since many home sellers can’t objectively look at their home and see what needs to be done.

The cost of a professional is not cheap – however, their service is likely to result in a faster sale with a higher price, so it may pay for itself and more.

Cost breakdown, from Home Advisor:

  • Initial Consultation - $150 to $600 for two hours
  • Rearranging and de-cluttering only - $800 flat rate
  • Service Fees - $800 to $1,000 per project
  • Staging Fee - $400 to $700 per room for the first month, which averages $2,000 for initial setup (a three-month minimum is common)
  • Furniture Rental - $500 to $600 per room per month, which averages $2,000 a month for rental after initial setup
  • Homeadvisor.com How Much Does It Cost To Stage A House?

We suggest considering an initial consultation to get advice on what should be done and do it yourself if you think you can.


ADDITIONAL RESOURCES





RENOVATIONS

We caution sellers before making big renovations.

Sellers often make upgrades to their home before selling in order to fetch a higher sale price. They may get a higher sale price, however, it usually isn't for more than they spent on the renovation, making it a net loss.

Sellers are usually better off not making big renovations and instead, pricing the home lower to appeal to more buyers who can customize it to their tastes.



Source: dyernews.com


ADDITIONAL RESOURCES








- PICTURES -

These are the most important part of your listing. Be sure to invest some extra time here to do a good job.


Once you’re comfortable with your home’s appearance, it’s time to take the pictures that will appear in your listing. Studies have shown that the pictures were the most important thing potential buyers looked at, so you want to get this right.


YELLOW HELPS WITH PICTURES

YELLOW uses professional software to create more flattering and realistic photos of your home. We only do minor touch-ups because we believe some photos are edited so much that they don't reflect the home's actual condition.

Several examples have been included below.




Here we adjusted the color to look more appealing, while remaining realistic.


We can straighten the image and remove reflections.


Here we sharpened up the picture and removed a few distracting items. Can you see the differences?


In this picture we removed the reflection and cleaned up the colors.


Here we lightened up the shadows.




The following pictures were taken with an average camera in a home with no power - and therefore, no lights. We adjusted the colors and straightened the images.






Below are tips for taking your own photos.


RANKING OF PICTURE QUALITY


A tongue-in-cheek way of saying mobile devices should be a last resort.


CAMERA

It's important to use the best camera available to you.

The highest quality photos will come from DSLR or mirrorless-style cameras. Point-and-shoot digital cameras can produce nice pictures, too. Modern cell phones can sometimes produce nice images, but should only used as a last resort.

Cell phone cameras are so popular and it's an uphill fight for us against them. Therefore, we've included several links to help get the best pictures out of them. Our biggest tip is to please never zoom in with the cell phone camera!




PHOTO-TAKING TIPS

  • Use a wide-angle lens or shooting mode if available to you.
  • Photograph the rooms at an angle. Take a picture from a corner or doorway, with the opposite corner of the room in the center. This will make the room look more spacious.
  • Try to capture more floor and less ceiling.
  • Turn off ceiling fans.
  • Avoid taking vertically-aligned photos and keep pictures the same size.
  • Pictures should be taken from the waist or stomach level (some experts recommend doorknob height). Stay 1’-2’ above the furniture or counters.
  • Take many pictures from many angles – you can always narrow it down later.
  • Some room furniture or pieces can be removed to give a cleaner look.
  • Lighting:
    • Maximize the natural light. Pull back the curtains and open the blinds, even open a window if you can.
    • Avoid rainy and cloudy days.
    • Turn on all the lights, but avoid turning on lights that are close to your camera (like a nearby lamp that may be in the shot).
    • Be careful about letting too much light in. Like the picture below, it can drown out the details of the room.


      Too much light can cause glares


      To prevent too much light from ruining a shot, pay attention to the time of day you are taking pictures.

      Indoor pictures should be taken when the sun is bright, but you don't want sunlight coming in through the window.

      • If the window is facing west, take the picture earlier in the day
      • If the window is facing east, take the picture later in the day

      Outdoor pictures look best taken when the sun is lower and behind the cameraman since it reduces the shadows on the home.

      Many people also take a twilight picture of the home when the sky is darker but all the curtains are open and the lights are on. This also helps show off any landscape lighting.

  • Put the pictures in an order similar to how you’d walk through the home:
    Start with a front exterior shot. Move to the front door, then foyer, living room, kitchen, dining room, then bedrooms and bathrooms, any other rooms, the garage, backyard outdoor space, then exterior shots of the rear of the home.
  • Narrow the amount of pictures down to 22-27. Zillow research has found that this amount pictures is the ideal range.
    “Homes with fewer than nine photos are about 20 percent less likely to sell within 60 days. And, interestingly, homes with more than 28 photos take longer to sell, too. This is likely because the addition of more photos over a certain threshold doesn’t contribute to a sale, so other factors begin to weigh more heavily - for example, homes with 28 or more photos are 12 percent more expensive, and more photos won’t outweigh an inflated sale price.”
        HGTV Take better real estate photos

PHOTOGRAPHY TIPS, FROM ZILLOW

  • Portray an honest representation of the home: This is the most important point. Don’t focus on the artistry of the image to the point that you sacrifice accuracy. Make sure every photo gives an accurate feel of the room and flow of the layout.
  • Take tons of photos: While you’ll only need to post 22-27 photos with your listing, you’ll want to take many more than that, so you can pick the very best images in editing.
  • Use a wide-angle lens: A wide-angle lens helps capture the full feel of a room, while still making it appear true to its size.
  • Use landscape orientation: Horizontal orientation makes it easier to capture the full room, and it’s also the orientation used on the MLS and other real estate sites.
  • Take photos that highlight the layout: Buyers are interested in the layout of the home, and great photos can showcase both the flow of the room and the relationship of one room to the next.
  • Leave doors open between rooms: Another way to give viewers insight into the layout is to leave doors open between rooms, so they can see how they all connect.
  • Avoid large objects in the foreground: An otherwise successful photo can be ruined by something big in the foreground, such as a bookshelf, couch, or other big piece of furniture. Keep spaces wide open for the most appealing images.
  • Take exterior photos at an angle: When taking a photo of the outside of the home, a photographer should be positioned at an angle, showcasing both the front façade of the house and the depth. An angled image gives a better feel for the size of a home.
  • Watch the position of the sun: When taking exterior photos, capture images when the sun is behind the camera but illuminating the front of the property. You’ll avoid shadows and the house will be perfectly lit.
  • Shoot interior photos when it’s brightest: To showcase your home’s natural light, schedule photos for mid-day.
Zillow Real estate photography tips

ADDITIONAL PHOTO TIPS


AIRBNB PHOTO TIPS FOR HOME RENTERS

These tips are applicable to home sellers, too.




HIRING A PROFESSIONAL PHOTOGRAPHER

Should you hire a professional and avoid doing it on your own? This is a common question.

You want your pictures to look as good or better than homes listed near you and at your price level. Check for this on any real estate website - do those pictures look better than yours or do they look professional? If so, you should consider hiring a professional.

The consensus is the more expensive your home, the more likely you should use a professional.

A simple internet search in your area will go a long way to finding a good photographer.

OUR SUGGESTION

We suggest to initially take the pictures on your own. If you aren’t satisfied with the result, turn to a professional photographer.




MISTAKES TO AVOID

Most bad photos are due to a lack of attention to details.

Don’t get any people in your shot - including yourself. This includes reflections and shadows. Even little things like leaving the toilet seat up can ruin a picture.


There are websites devoted to bad real estate pictures:








- VIDEOS -

Video is a great way to give buyers a realistic look at your property.


Sellers on YELLOW can upload a video walkthrough of their home, but it is not required. The video can be as simple as walking through your home with your cell phone.


YELLOW HELPS WITH VIDEO

YELLOW uses professional software to remove bumps and vibrations, clear up the picture, adjust coloring, and add room captions.

We can offer narration to the video and do not add music. The autoplay function on many web browsers will not play a video if it has music.




The video below was shot at our corporate headquarters with a simple iPhone and no lighting or staging. We made minor adjustments to the footage to make a cleaner, smoother, and more realistic video.





Below are tips for taking your own video.


VIDEO CAMERA QUALITY


All recording devices can provide nice video


TIPS FOR GOOD VIDEO

  • Make sure your home looks 'staged.'
  • Use the best camera available.
  • Record in RAW format if possible for editing later.
  • Turn on all the lights, unless they will be close to the camera as you walk past.
  • Film on a sunny day, but be careful not to have too much light coming through the windows.
  • Hold the camera around the waist or stomach-high level (some experts recommend doorknob height). Stay 1’-2’ above the furniture or counters.
  • Make slow and smooth movements.
  • Walk through the home from front to back. Start with a front exterior shot. Move to the front door, then foyer, living room, kitchen, dining room, then bedrooms and bathrooms, the garage, backyard outdoor space, then exterior shots of the rear of the home.
  • We can remove excess footage, like if you have to double back or turn the camera quickly and produce a blur.
  • Try to have doors open or cracked to open easily – don’t get your hand in the shot!
  • Avoid getting your reflection in windows or mirrors.
  • Don’t worry about any noise you record. We can edit it out.
  • Keep your video short - aim for 3 minutes or less. The video should be a walk-through and not focused on every nook and cranny.







- PROPERTY DESCRIPTION -


The purpose of the description is to highlight desirable things the buyer can’t see from the pictures. The most important thing is to be honest and don’t overhype your home – exaggeration is easy to see and can turn buyers off.


WRITING A DESCRIPTION

Real estate websites like Zillow may still have your home’s description from when it was last sold. Look to that that as a guide for what to include, but do not copy the old description! You can be charged with copyright infringement. (This applies to the photos, too.)

It's also helpful to check out descriptions for other homes in your area for ideas. Again, do not copy.

Important note - the Fair Housing Act prohibits discrimination based on race, color, religion, national origin, gender, disabilities, or familial status. Be careful to avoid using terminology that even alludes to these issues. A violation can be as simple as noting the home is near a church. Be cautious here.


DESCRIPTIVE REAL ESTATE WORDS

Check out these links to helpful adjectives and keywords that can enhance your listing:






DESCRIPTION STRUCTURE

OPENING

The intro tries to capture the reader’s attention. Descriptive adjectives like the ones found in the links above can be helpful.

  • You’ll love this move-in ready | insert adjectives home...
  • A must see in insert city | close to | etc...
  • A great deal in insert city...
  • A great value...
  • A Adjective insert city | neighborhood house...
  • This adjective home...
  • Bright and spacious starter home...
  • Finally, an affordable home...
  • Well loved | cared for home in insert city...
  • Welcome home to this adjective...
  • Come see this adjective home...
  • If your privacy is important, check out this home...

  • ...located in a highly-rated | excellent school district.
  • ...located close to ___.
  • ... __ square foot home featuring __ bedrooms and __ bathrooms.
  • ...with an open floor plan house and tons of upgrades.
  • ...with excellent views.
  • ...in a quiet neighborhood.
  • ...located on a __acre lot.
  • ...is available now!



CORE

This section highlights the features and tells readers what it’s like to live in the home.

Use words that help buyers picture themselves living there. Rather than just a list of features, describe the benefits of those features. It’s okay to stay concise and factual.

A rule of thumb is to touch on the main points in the order your pictures appear (starting in the front of the home, moving inside to the living room, kitchen, bedrooms, then to the rear of the home).

Be sure to note any upgrades, renovations, or improvements you completed.

Highlight any special features of the home, like hardwood floors, marble countertops, tile showers, insulated windows, solid wood doors, nice views, outdoor areas, etc.

Also include name brands of premium appliances, windows, and doors (like Viking, Sub-Zero, Thermador, etc.) as this indicates quality.

Note any nice neighborhood or location features, too. The home may be close to certain districts or attractions, or maybe have amenities nearby like walking trails, parks, or a community pool. Also note a highly-rated school system if it is in your area (this must remain fact based, like "A-rated schools." Subjective terms like "good" can violate the Fair Housing Act).

  • In a convenient location close to...
  • Located in the heart of...
  • This home is close to grocery stores, local dining, and shopping destinations.
  • Located just 10 minutes to major highways...
  • The top quality materials and finishings found throughout this spacious home...
  • Newly remodeled with brand new appliances!
  • This home’s interior features a remodeled kitchen including new stainless steel appliances, modern kitchen cabinets, and marble countertops.
  • Exterior features include a new roof with new siding, as well as professional landscaping.
  • The back deck/porch/outdoor area is great for entertaining or relaxing on a day off...
  • The neighborhood is conveniently located next to walking trails and a dog park.



CLOSING / CALL TO ACTION

The closing conveys a sense of excitement or urgency that can help prod buyers to act. Sometimes this section can be harmful if it sounds too cheesy, but it is helpful if done well.

  • This one won’t last long!
  • A must see!
  • You have to see for yourself!
  • A rare opportunity that will go quickly!
  • This little gem is just waiting for YOU!
  • Come and take a look at this beauty!
  • Don't miss out!
  • Once you see it you’ll want to own it!



Don’t forget to mention that by using YELLOW, you are helping buyers save time and money!



House Hunt Network How to write real estate copy





ADDITIONAL RESOURCES








- MLS -


In order for your home to appear on websites like Zillow or Realtor.com, the home must be in the MLS. Those websites get their data from the MLS.

YELLOW will enter your home in the MLS, but it is very important to explain the MLS first.

The MLS is not one large database of homes for sale. There are many different MLS’ run by the Realtor organization in a certain geographic area. By our count, there are over 30 different MLS organizations in the state of Florida. That means we must pick one MLS to enter your home.

YELLOW uses the MLS of Northeast Florida. Your listing will appear worldwide on websites like Zillow, but will only appear in Realtor searches in the Northeast Florida region.

If your objective is to get your home in front of buyers on websites like Zillow, this will be sufficient.

If you wish to appear in Realtor searches in another part of the state, we will need to contact that regions’ MLS. Each MLS differs, but all will require an extra fee and some may not permit outside listings. Any MLS cost will be paid to that MLS and YELLOW does not profit.

We’ll work with you to get your listing in front of as many buyers as possible.


MLS' in FL

Different MLS’ have different area coverage. For example, Miami has an MLS that covers the Miami area up to West Palm, but central Florida has an MLS that stretches from Gainesville down past Sarasota.


MLS Map of the National Association of REALTORS®








- DISCLOSURES -


Sellers are legally required to make disclosures about their home. This is true even when selling a home on your own.

YELLOW has built the disclosures into the process when you list your home, so there are no additional documents to complete.

Sellers will receive a completed copy of these forms after the home is listed on YELLOW.


SELLER’S PROPERTY DISCLOSURE

By law, sellers must disclose any material defects of the home that they are aware of.

This only applies to issues you know about.

You aren't expected to know about everything, especially inside the walls. But you could face legal trouble if the problem is something obvious - like a leaky roof - and you don't disclose it. It is very important to be honest here.


ADDITIONAL RESOURCES




DISCLOSURE SAMPLES

The blank disclosure forms for both houses and condos can be found below.


SELLER
DISCLOSURE
HOUSE
      
SELLER
DISCLOSURE
CONDO





CONDO RIDER

Condo owners must disclose details about the association and the fees charged.

A blank copy of this form can be found below.


CONDO
RIDER





HOA DISCLOSURE

Homes with HOA's must disclose details about the association.

A blank copy of this form can be found below.


HOA
DISCLOSURE





LEAD PAINT DISCLOSURE

The federal government requires that buyers of homes built before 1978 be aware that lead paint may be present in the home. This does not mean this home has lead paint present. All homes built before 1978 are required to have this notification.

A blank copy of this form can be found below.


LEAD PAINT
DISCLOSURE








- ADDITIONAL CONDO DISCLOSURES -

Condo sellers are required to provide additional documents, which sellers may recall from when they purchased the condo.

Here are the documents that are required:

  • Most recent year-end financial report
  • Rules of the association
  • Governance form
  • Declaration
  • Articles of incorporation
  • Bylaws
  • FAQ's








AFTER SUBMITTING YOUR HOME ON YELLOW

Once you’ve entered your home’s info and uploaded the pictures, it won’t immediately go live (where it appears on our website, the MLS, and other real estate websites).

  • We’ll have to verify your home ownership and add some information from your county’s records.
  • Depending on the plan you select, we’ll also send out the yard sign and digital lockbox for your key. This can take up to two weeks. You can still see your listing through your HOMEPAGE.
  • Once everything is in place, your listing will “go live” and be entered into the MLS. It will then appear on our search map and within two days it will appear on websites like Zillow and Realtor.com.







     PREVIOUS     

Getting started - Helpful links

  NEXT        

Visits to your home



x
- PLEASE WAIT -
 
x
 
x