PRESS

Promising to revolutionize the real estate industry, YELLOW opens its ‘virtual’ doors.

April 29, 2021April 29, 2021 brusty44

Uncategorized

PONTE VEDRA BEACH, Fla – The latest entrant with the promise to revolutionize the real estate industry is a new company called YELLOW. The scrappy startup was created by Russ Russell, who taught himself how to code just to make their website, FSBYellow.com. The real estate industry has been a popular target for revolutionary-themed companies … Read More “Promising to revolutionize the real estate industry, YELLOW opens its ‘virtual’ doors.” »

Welcome to YELLOW!

April 29, 2021April 29, 2021 brusty44

Uncategorized

We love connecting with journalists to discuss the real estate industry and our company. If you’re a member of the media and would like to talk, you can reach us by email at press@FSBYellow.com or toll-free at (844) 410-1234.

About

YELLOW’s goal is to simplify and streamline the real estate process while making it cheaper. We make it easy to buy or sell a home without an agent. A real, live person is always here to help and you only pay one low fee at closing.

Branding

Russ Russell

Russ Russell Founder, Agent

B.P. “Russ” Russell is the Founder of YELLOW and a licensed agent with the firm. He decided to create the business as a way to modernize real estate, better serve customers, and lower costs. Without a background in web development, he taught himself how to code a dynamic website. He oversees all aspects of the firm’s operations and growth avenues.

Prior to forming YELLOW, Russ worked in the investment industry since the year 2000. He worked at various firms until 2009, when he formed his own investment company, Bluefin Investment Management, located in Ponte Vedra Beach, FL.

Originally from Florida, Russ holds a bachelor’s degree in finance from Belmont Abbey College in Charlotte, NC and an MBA with a concentration in finance from the University of South Florida in Tampa, FL.

Florida real estate license: SL3436022

russ.russell@FSBYellow.com

Kett Ketterer

T. Russell "Kett" Ketterer President

T. Russell "Kett" Ketterer serves as the President of YELLOW. Kett helps oversee operations and develop avenues for potential new growth.

Prior to his role at YELLOW, Kett worked in the medical field and held a manager position in a global production company. Most notably, Kett is also a former Officer in the U.S. Army who served in and led multiple tours overseas in active, hostile war zones.

Kett graduated from Jacksonville University with a degree in History and was a member of the JU football team.

kett.ketterer@FSBYellow.com

Jeremy Correia

Jeremy Correia Broker, Certified Appraiser

Jeremy Correia serves as the broker for YELLOW and is also a certified public appraiser. Jeremy helps ensure the firm is acting in compliance with all rules and regulations. As a certified public appraiser, he also helps determine accurate home valuations for new YELLOW clients.

Jeremy is also an Army veteran, serving in the light Infantry division. After his time in the Army, he worked as an athletic trainer for various Division-1 colleges and in professional baseball. He went on to open a sports-specific training firm in 2001. He began working in the real estate industry in 2005 and has achieved professional licensing in numerous areas.

His licenses are as follows:
    - Real estate broker: BK3324476
    - Real estate instructor: ZH1003121
    - Certified Residential Appraiser: RD7980
    - Residential Appraisal Instructor: IR1000132

jeremy.correia@FSBYellow.com

PRESS

The latest news from YELLOW