The new way to sell a home
From start to finish, the entire process is easily done on YELLOW. Completely free to do it yourself, or a small fee with our help.
A robust RESOURCES section also provides everything you need to know about the home buying process.
REGISTER
Sign up with YELLOW and complete your profile.
Click the Register | Login button at the top of this page to get started.
GET AN INSPECTION
This is the only requirement for listing your home.
The inspection is critical for listing your home on YELLOW. It provides the transparency a buyer needs so the process can be confidently completed.
Some sellers will balk at this requirement and we understand - no one wants to publicly reveal any potential problems with their home.
However - this is important to note - those problems will be uncovered eventually when the buyer has their own inspection done. This may cause the deal to fall apart and waste a lot of your time.
By getting an inspection now, you can address any issues before listing the home. In the long run, this will save both time and money and make your home sell quicker.
Learn more about the inspection and how to find an inspector in our RESOURCE page on inspections:
ENTER DETAILS
We help you enter everything that appears in your listing.
SALE PRICE & STAGING SUGGESTIONS
Before getting started, you can contact us for help determining the sale price and suggestions for staging your home. All at no charge.
Check out our RESOURCE page for more info on pricing your home:
And check out our RESOURCE page on staging:
ENTER YOUR HOME'S INFO
You'll enter your home's detail that will appear on your listing page and populate the sale contracts. You'll receive a pdf copy of the competed contracts, too.
So sellers can gather all the information they need before putting it online, we've created a fillable pdf document with every question we'll ask. Those documents are below. One document applies to condos, the other applies to houses, townhouses, duplexes, etc.
PICTURES & VIDEO
Pictures are the most important part of your listing, so good pictures are essential. Video has quickly become a popular feature, too.
YELLOW uses professional editing software to create more flattering and realistic pictures and video. We believe in only minor touch-ups because we think too much editing hides the home's true condition.
Check out our RESOURCE pages on pictures and videos to learn more:
YARD SIGN & DIGITAL KEY LOCKBOX
For a small fee, we provide a digital key lockbox for easy showings. Sellers can make appointments online to visit your home, and are sent a one-time digital code to open the lockbox for your home's key. More info on Showings can be found in the next step. Buyers must submit identification that we verify, so we'll know exactly who is visiting your home.
We also offer a yard sign with unique QR code for your home, as seen above.
MLS
In order for your home to appear on websites like Zillow or Realtor.com, the home must be in the MLS. Those websites get their data from the MLS.
YELLOW will enter your home in the MLS, but it is very important to explain the MLS first.
The MLS is not one large database of homes for sale. There are many different MLS’ run by the Realtor organization in a certain geographic area. By our count, there are over 30 different MLS organizations in the state of Florida. That means we must pick one MLS to enter your home.
YELLOW uses the MLS of Northeast Florida. Your listing will appear worldwide on websites like Zillow, but will only appear in Realtor searches in the Northeast Florida region.
If your objective is to get your home in front of buyers on websites like Zillow, this will be sufficient.
If you wish to appear in Realtor searches in another part of the state, we will need to contact that regions’ MLS. Each MLS differs, but all will require an extra fee and some may not permit outside listings. Any MLS cost will be paid to that MLS and YELLOW does not profit.
We’ll work with you to get your listing in front of as many buyers as possible.
MLS' in FL
Different MLS’ have different area coverage. For example, Miami has an MLS that covers the Miami area up to West Palm, but central Florida has an MLS that stretches from Gainesville down past Sarasota.
HOME SHOWINGS
Qualified buyers can visit your home at times convenient for both of you, virtually or in-person.
All buyers have had their finances and identification verified by YELLOW before requesting a showing.
VIRTUAL SHOWINGS
Use the video function on your mobile device to walk through your home while a buyer watches on the other end.
With YELLOW, you're able to give guided tours of your home using the video function on your phone. We’ll create a video portal between you and the buyer, so the buyer can communicate with you as you walk through your home. For privacy reasons for both parties, you will not be able to see the buyer.
It is possible to opt out of this visit method if you prefer.
LIVE (IN-PERSON) SHOWINGS
WITH YOU PRESENT
Buyers will visit your home with you present. You can either leave the door unlocked or have them use the lockbox to retrieve the key.
WITHOUT YOU PRESENT
Buyers will use the digital lockbox to retrieve the key. For security, this will record their entry and identity.
LIVE VIDEO TOUR WITH YELLOW
Buyers will visit your home and use the video function on their phone to connect with YELLOW for a guided tour of the home.
ONLINE SCHEDULER & DIGITAL KEY LOCKBOX
Your account will have an online scheduler to approve, set, and track appointments. For a small fee, we provide a digital key lockbox for easy showings.
More info on your lockbox can be found here: CODEBOX
IDENTITY VERIFIED
To be able to visit any property, all potential buyers are required to submit proof of identification which we verify.
The digital lockbox will record who is present in your home and at what time. If there is a problem with your home after a visit, we will know who was in your home and when, making it a great security feature.
FINANCING VERIFIED
YELLOW offers a unique feature where only qualified buyers are able to visit your property.
All buyers must be preapproved for a mortgage or have other funding methods verified before making an offer or requesting a showing. That way your time isn't wasted and you can feel comfortable knowing only serious buyers will visit your property. Sellers will set the threshold a buyer must meet.
For example, say you list your home for sale at $300,000. You can specify that you only want buyers preapproved for $270,000 or more to visit your home.
Check out our RESOURCE page for more info on visits to your home:
REVIEW OFFERS
Accept, reject, or counter offers with the click of a button.
All offers are completed on legal Florida Realtor© forms, and entered online.
The offers are presented to sellers in full, but include a summary of important points to easily understand the offer.
It's easy to accept, reject, or make a counter offer, all completed on the corresponding legal documents.
Check out our RESOURCE page for more info on the offer:
CLOSE
We'll walk with you through the closing process.
The closing period can be a frustrating time.
Depending on the source of funding for your buyer, it could take several weeks before you are able to close. We've created a real-time progress tracker to keep you updated throughout the closing period.
We've put together a guide for what to expect in the closing process, which can be found in our RESOURCES section.
SELLING ON YELLOW
Use the Seller Resources section or contact us for help along the way!
Is a real estate agent worth the cost?
We don't think so. You're paying 6% of your sale price in agent fees - plus some additional fees they usually add on. That's a lot of money. Plus, it’s the title company that does the legwork of the actual sale - not the real estate agent.
Read in-depth analysis on this subject and many others in our ARTICLES section.
