The new way to sell a home
Selling with YELLOW
List your home
It's easy to list your home on YELLOW. We can help with the entire process, from taking and editing pictures to setting the price to everything in-between. Your home will appear on the MLS, our website, Zillow, Trulia, Realtor.com, and the others for more exposure. You’ll receive a yard sign and digital lockbox for the home’s key.
Be comforted in knowing that 6% of your home’s sale price is not going to real estate agent fees.
Qualified buyers
All buyers visiting and bidding on your home have had their financing verified, so you know they are qualified to make an offer.
Safe showings
We provide a key lockbox and online scheduler to allow safe showings of your home. Buyers must submit identification that we verify, so we'll know exactly who was in your home.
We're here through the close
We keep you updated on how the closing is proceeding.
Want help?
There’s always a real, live person here to help and there’s a ton of ways to contact us. Sellers can even connect with us by video chat so we can walk through a home virtually and make staging suggestions.
We also have guides and videos covering the entire process, so it’s possible to do everything without ever speaking to a human.
No commissions
Sellers only pay one low fee at closing, so if you don’t close, you don’t pay!
Is a real estate agent worth the cost?
We don't think so. You're paying 6% of your sale price in agent fees - plus some additional fees they usually add on. That's a lot of money. Plus, it’s the title company that does the legwork of the actual sale - not the real estate agent.
Read in-depth analysis on this subject and many others in our ARTICLES section.
Register
Sign up with YELLOW and complete your profile.
Click the Register | Login button at the top of this page to get started.
Enter details of your home
We help you enter the information and pictures that appear in your listing.
Our 'Resources' section on listing your home has a GUIDE that walks you through the process of listing your home, from setting the price to taking pictures to everything in between. We even touch up your pictures or video if you need it - all at no additional cost!
Once the information is submitted, we will send you a welcome packet with a YELLOW 'For Sale' yard sign and your key lockbox. Your home will "go live" online once the lockbox is activated.
We will also schedule a home inspection, appraisal or price estimate, and possibly a title search before your home is "live". There is no cost to you for these unless you pull your home off the market before it sells. More information on this can be found in our PRICE section.
Home showings - Virtual or in-person
Qualified buyers can visit your home at times convenient for both of you.
Virtual home tours have quickly become more common than in-person visits.
With YELLOW, you're able to give guided tours of your home using the video function on your phone. We’ll set up a video portal between you and the buyer, so the buyer can communicate with you as you walk through your home.
Additionally, sellers can upload a video walkthrough of the home so buyers can get a feel for the home.
It is possible to opt out of this visit method if you prefer, just let us know.
We provide you with a digital lockbox for the home's key and an online scheduler to track appointments. More info on your lockbox can be found here: CODEBOX
You can set the times your home is available to visits (this is not disclosed to the public for security reasons) and potential buyers can also request times to visit.
We provide you with a digital lockbox for the home's key and an online scheduler to track appointments.
You can set the times your home is available to visits (this is not disclosed to the public for security reasons) and potential buyers can also request times to visit.
With you present - Potential buyers will visit your home with you present. You can either leave the door unlocked or have them use the lockbox to retrieve the key.
Without you present - Potential buyers will use the digital lockbox to retrieve the key. This will record their entry. Visitors will not be strangers – every visitor to your home will have submitted identification and a preapproval letter before they are able to visit.
Live video tour with YELLOW - The video tour with YELLOW is where potential buyers use the video function on their phone to connect with YELLOW as we take them on a guided tour of the home.
Visitors will still use the digital lockbox to retrieve the key and will have submitted identification and a preapproval letter before they are able to visit.
*TENTATIVE POLICY* YELLOW provides one free video tour per week (the week ends at 8pm on Sunday). Every additional tour is $10 and will be charged to your payment info on record.
The visitors to your home are not strangers off the internet. To be able to visit any property, all potential buyers are required to submit proof of identification which we verify. If there is a problem with your home after a visit, we will know who was in your home and when.
The potential buyer receives a unique password to open the box, recording who is present in your home and at what time, making it a great security feature.
YELLOW offers a unique feature where only qualified buyers are able to visit your property. All potential buyers must be preapproved for a mortgage or have other funding methods verified, and you are able to set the threshold a buyer must meet to visit your property. That way your time isn't wasted and you can feel comfortable that only serious buyers are visiting your property.
For example, say you list your home for sale at $300,000. You can specify that you only want buyers preapproved for $270,000 or more to visit your home.
Review offers
Accept, reject, or counter offers with the click of a button.
Close
We'll walk with you through the closing process.
Things get a little more complicated once you enter the closing process.
Depending on the source of funding for the buyer, it could take several weeks before you are able to close. We'll keep you updated on the progress, though. As soon as we know, you'll know.
We've put together a guide for what to expect in the closing process, which can be found in our RESOURCES section.
The selling process, summarized
Use our seller's guide or contact us for any help along the way!
The listing price is the most important factor in selling your home.
We will either order a home appraisal, where the cost will ultimately be paid by the buyer, or we’ll complete a complimentary price estimate (also referred to as a comparative market analysis).
More info:
Homes that look “staged” - where the home almost looks like a model - get a far better reception from buyers than homes where there is clear evidence of people living there.
YELLOW has resources to help get your home looking the best it can. Additionally, we can do a video walkthrough of your home with you to provide staging suggestions - all at no cost.
More info:
Pictures are the most important part of your listing, so good pictures are essential.
Our Resources section is loaded with tips on how to take the best pictures possible. See them here:
YELLOW uses professional software to create more flattering and realistic pictures for homes listed with us. We only do minor touch-ups because we believe some photos are edited so much that they don't reflect the home's actual condition.
Here are a few examples of photographs that were taken under less-than-ideal conditions and how we were able to touch them up.
We can straighten the image and remove reflections.
Here we sharpened up the picture and removed a few distracting items. Can you see the differences?
In this picture we removed the reflection and cleaned up the colors.
The remaining pictures were taken with a basic camera in a home with no power - and therefore no lights. We adjusted the colors and straightened the images.
Sellers have the ability to upload a video walkthrough of their home.
A simple video taken with your phone is usually sufficient. YELLOW uses professional software to adjust the video and create a more flattering and realistic picture.
The video below is a side-by-side comparison video of before and after our adjustments. We remove bumps and vibrations, clear up the picture, adjust coloring, add room captions, and include neutral music.
More info:
YELLOW offers a unique feature where only qualified buyers are able to visit or bid on your property.
All potential buyers must be preapproved for a mortgage or have other funding methods verified, and you are able to set the threshold a buyer must meet to visit your property. That way your time isn't wasted and you can feel comfortable that only serious buyers are visiting your property.
For example, say you list your home for sale at $300,000. You can specify that you only want buyers preapproved for $270,000 or more to visit your home.
YELLOW provides a way for buyers to make appointments online to visit your home and sellers can set the home’s availability.
There are three ways buyers can visit: with the homeowner present, with the homeowner not present, or by a live video tour where we are on a video chat with the potential buyer as they tour your home.
The digital key lockbox is provided at no cost, though it must be returned once your home is off the market.
More info:
YELLOW provides a free Resources section loaded with info on buying or selling a home, with links to outside resources for more information.
More info:
We provide the forms you need to complete the real estate transaction. All can be filled and submitted online.
Some forms can be complicated and difficult to complete on your own, so we include instructions in the form itself, as well as videos that walk through the form and provide explanations for the various fields. A live person is always here to help, too!
More info can be found here:
Our video instructions can be found here:
You may have to submit documents with personal information on them.
To keep them safe, every user has their own integrated Dropbox document storage area, where personal files are securely kept. This keeps your personal info off our servers and your privacy protected.
That’s right, you pay just one low fee, only at closing.
More info can be found here:
Do you have a charity you are fond of?
For up to an additional $50, we will donate that amount from you to your charity, PLUS YELLOW will make a matching donation for a total of $100 to that charity in your name.
More info can be found here:
You pay nothing until you close. At that time, you can pay out of pocket or pay out of proceeds from the sale of the home so there is no out-of-pocket cost.
YELLOW only charges $699 to buy and $699 to sell. That’s all we make.
There are no additional costs to the seller unless they decide to pull their home from the market. We cover several costs before you sell your home – like the lockbox and inspections. Since these inspections can cost more than what we charge you, that would leave us in a very big hole. Therefore, our policy is that the seller is responsible for the costs until closing.
Likewise, the lockbox is property of YELLOW and will be returned after closing (we provide a way to return the device at no cost). If the lockbox is misplaced or damaged and unoperable, the cost for the device will be paid by the seller.
Yes! In order for a home to appear on sites like Realtor.com or Zillow, the home must be in MLS (it's possible to list your home on Zillow as a FSBO, but it has drawbacks like harassment from Realtors and the home doesn't appear on the main search map). Your home reaches a broad audience by listing with YELLOW.
No home is ever completely safe during visits, even with an agent present. We’ve taken steps to verify the potential buyer is who they say they are and are qualified to visit your property and the opening of the key box tells us what time they were there. If you notice something amiss after a visit, call your local law enforcement and we can provide the name and time of your visitors.
A video overview of what selling looks like on YELLOW